Case Study: Broadcom
Broadcom Corporation
(Irvine, CA)
For its yearly International Sales Conference, the Corporate Communications unit of this technology leader needed to convincingly show employees how their sales efforts are enhanced and supported by Corporate Communications programs.
CVF helped our client achieve this goal by creating, producing and delivering an eye-opening video showcase of the effectiveness of the Corporate Communications programs at Broadcom – advertising, publications, sales promotion, Internet, publicity/public relations, trade shows and more. We shot on-location at the client's corporate headquarters as well as in-studio, and utilized video layering, 3-D animation, CGI, and professional music. The finished program was shown at both the yearly conference and thereafter to selected audiences, and was also made available via streaming video on Broadcom’s website.
This video showcase helped our client win high praise from employees and executives attending the conference, and Broadcom's Corporate Communications team is confident that the video program helped it fully achieve its goals for the event.